Introduction
The regulations published in the Official Gazette on July 26, 2025, introduce significant changes that will directly affect the operations of businesses operating in the e-commerce sector. These amendments aim to protect consumer rights and enhance competition in digital commerce.
Purpose and Scope of the New Regulations
The changes have been implemented to increase the transparency of e-commerce platforms, ensure safe shopping for consumers, and establish fair competition conditions in the sector. In particular, clearer rules have been introduced regarding product information, pricing policies, and return processes.
Key Changes
1. Transparency and Information: Platforms will be required to clearly share technical specifications, warranty terms, and supplier details of products.
2. Pricing Policies: In discount and promotional announcements, the real basis of the discount must be clearly stated.
3. Return and Withdrawal Rights: Consumer return processes will be completed more quickly and easily.
4. Protection of Competition: Large e-commerce platforms will be required to avoid practices that could disadvantage small-scale sellers.
Impact on Businesses
These new regulations require e-commerce businesses to review their compliance processes. Platform owners must ensure that both technical and operational processes align with the legislation. Additionally, the importance of investments aimed at improving consumer satisfaction has increased.
Conclusion
Effective from July 26, 2025, these regulations aim to make the e-commerce sector in Türkiye more transparent, reliable, and competitive. Both businesses and consumers are expected to benefit positively from these changes.
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